Matte black Lamborghini Revuelto with doors up beside a private jet on a Montana runway at dusk

406Founder

20 years
in the
406.

Montana has one area code. I spent twenty years inside it building companies that made money, not headlines. Ran them, sold some, kept every receipt. One free email a week: real numbers, hard decisions, playbooks.

You're in. Watch your inbox.

Free. No pitch. For people actually building something.

Change your circle. Raise your ceiling.

Most people cap out exactly where their circle does. If everyone around you thinks a hundred grand is the finish line, that quietly becomes your finish line too.

I changed rooms. Different inputs, different normal, different ceiling. That is half the reason 406 Founder exists. The 406 is the room I wish somebody had held open for me.

Get in the room →

The scoreboard.

The truth is I just love cars. These were on my bedroom wall long before they were in my garage. The companies are how they got here.

Factory green Lamborghini interior seen through the open door

Front three-quarter of the Revuelto at dusk with its signature running lights lit

Matt uncovering the black Porsche 911 in the garage

Revuelto rolling at night with headlights on

Steering wheel and driver display of the Revuelto

Black Porsche 911 parked on the front lawn of Matt's house under storm clouds

Black Porsche 911 on the highway in motion

This is where it gets built.

Montana kid. No trust fund. No Silicon Valley.

I did not inherit this and nobody handed it to me. I built companies you have never heard of, in industries nobody brags about, from a state most people fly over. It worked.

Now I show the part nobody shows: what building actually looks like when no one is clapping. The decisions, the bets, and the boring Tuesdays behind the photos on this page.

The rest of it, including the numbers I can share, goes out every week in The 406.

Join 406 →

Every lesson was paid for.

Two decades of unglamorous, profitable companies: marketing, software, the kind nobody writes case studies about. I built them, ran them, sold some, and kept the receipts.

Every week, The 406 turns that into something you can use: the decision, the numbers behind it, the playbook to run it yourself. Pricing. Hiring. Leading. You skip the mistakes I already paid for.

Join 406 →

Matt standing at the open door of the Revuelto at golden hour, private jet behind

See how it gets built.

Business, belief, and the cars, obviously. Short and honest, from the office and the road. 30,000+ people follow along across four channels, same handle everywhere.

Get the answer.

Over 30,000 people follow the build. The 406 is the smaller room: my weekly email where the first one answers the question everyone asks. After that: how the companies work, what I'm learning the hard way, and first access to anything I launch.